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Anatomy of a Shade: Mykita & Bernhard Willhelm’s Franz

Everything you always wanted to know about sunglasses but were afraid to ask

03/14/2011 | | By BETTER VISION | Eyeglass frames, Eyeglass lenses, Eyewear fashion

Anatomy of a Shade: Mykita & Bernhard Willhelm’s Franz

Anatomy of a Shade: Mykita & Bernhard Willhelm’s Franz

They are instantly recognizable, celebrities’ favourite accessory, an absolute must have. But what is the story of FRANZ? Take a peek behind the scenes at MYKITA, the b... more

Constant clear visibility thanks to high-tech coatings

Innovative eyeglass lens finishes that optimally protect your eyeglass lenses and increase your visual comfort

02/28/2011 | | By BETTER VISION | Eyeglass lenses, Lens finishing, At the optometrist, Prevention

Obviously, we glasses wearers know that eyeglass lens coatings are important. Nowadays, it is almost taken for granted that a new pair of glasses will have antireflective eyeglass lenses and a hard coating. However, like the equipment in a new car, there are also ... more

Analising your individual sight situation

Step 1: Your optometrist starts with a discussion of your personal visual behaviour and needs.

10/25/2010 | | By BETTER VISION | Eyeglass lenses, At the optometrist

Each eye is unique. It has its very own visual properties and behavior. But so do you, and the things you do, the things you like and dislike. Your optometrist needs to know not only what your new spectacles have to achieve, but also when and where. That’s why your&n... more

How do I find the perfect frame for my face?

Tips that will help you choose the perfect pair of glasses

08/24/2009 | | By BETTER VISION | Eyeglass frames, At the optometrist

Lots of choices can make decisions difficult: A good pair of glasses is an important investment. After all, you will have to and want to wear them for a long time. Most importantly, you want your glasses to enhance your good looks. Today, spectacles manufactu... more

Finding an Excellent Optometrist

Many people around the world have vision problems. If you are concerned about the health of your eyes, it is time to see an optometrist who will help you restore your 20/20 vision.

08/24/2009 | | By BETTER VISION | Eyeglass frames, Eyeglass lenses, At the optometrist, Prevention

If you are already wearing glasses or need to get your first pair, your best foundation is a professional optometrist. Who is the perfect optometrist for your needs? In this article you will find helpful advice on finding the competent partner to consult if you ha... more

Carl Zeiss Vision – Count on Getting Something Extra Every Time

For more than 160 years, Carl Zeiss’ innovative drive has helped improve the world of vision

08/18/2009 | | By BETTER VISION | Eyeglass lenses, Lens finishing, ZEISS News

Some might think that every pair of spectacles is the same. Well, they would be mistaken, because there are many small things – such as measuring and manufacturing precision, quality materials, state-of-the-art technologies and quality checks... more

Eyeglass Cleaning and Care

A few hints for better spectacles care

08/18/2009 | | By BETTER VISION | Eyeglass frames, Eyeglass lenses, Lens finishing

It only takes a second – a greasy fingerprint suddenly appears on your lens, debris and dust make it harder for you to see or moisture creates film that fogs up your glasses. What now? Many of us grab the next best thing – a paper tissue, t... more

Progressive Lenses – Small Masterpieces

Perfect glass design creates the ideal customised vision aid for people with vision problems

08/18/2009 | | By BETTER VISION | Eyeglass lenses, Varifocals

Convenient and precise vision – remote, close-up and in all transition ranges: Progressive lenses provide the best solution for vision  problems. However, it is also one of the most complex solutions: Did you know that a customised progressive lens consumes s... more

Vision problems despite a new pair of glasses?

You may have to get used to your new glasses to get the most out of them

08/18/2009 | | By BETTER VISION | Eyeglass lenses, Lens finishing, Varifocals, At the optometrist

Your new spectacles look stylish and fit you perfectly. The only problem: You still cannot see sharply. You may wonder what might be wrong with them. Why is your vision not perfect despite your new spectacles? Such vision problems have many different causes. ... more

Makeup Tips for Women Who Wear Glasses and Contact Lenses

Tricks for superior eye-makeup that sets the stage for your eyes behind glasses

08/18/2009 | | By BETTER VISION | Eyeglass frames, Eyeglass lenses, Lens finishing

Many women who wear glasses and contact lenses are familiar with the problem: It can be quite difficult to create dramatic eye makeup when you wear vision aids. Not only do the vision aids and the frame of the glasses have to be taken into account; the type of vis... more

Shaded lenses will indeed bring colour into your life. But what are the benefits of shaded lenses? Which shading is the most beneficial and which colours drive the latest fashion trends? This article will show you how much fun it can be to browse through the weal... more

Life has too much to offer to see it through only one pair of glasses

If you are like most people, you probably have more than a single pair of shoes in your closet - but do you have a secondary pair of glasses?

08/18/2009 | | By BETTER VISION | Eyeglass lenses, Lens finishing, Sun glasses, Sports and leisure glasses, At the optometrist

There is no such thing as a perfect pair of spectacles. Some might think this statement is ridiculous. If you do, think again: Every situation in life, each activity and the ever changing weather – they all require different things of our eyes. Hence, customised s... more

It is one of the common truths that small things and intricate details often make a noticeable difference. This also applies to spectacles. Some important features distinguish simple glasses from a premium quality, customised pair of glasses that delivers signific... more

Giving Children Perfect Vision

Children’s glasses have to meet demanding standards

08/17/2009 | | By BETTER VISION | Eyeglass frames, Eyeglass lenses, Children's glasses

Children’s glasses have to be tough and withstand activities such as sports, school, and playtime. A child’s glasses should be unbreakable, flexible and as lightweight as possible. more

The eyes of our children

When a child is born, it can see instantly. However, its visual acuity does have to develop over time.

08/17/2009 | | By BETTER VISION | Children's glasses, At the optometrist

The newborn’s eyes are beaming, a smile brightens up its face – those are among the most amazing moments for a mother as she holds her baby in her arms. At this stage the baby’s eyes are still developing and cannot fully identify its surroundings. Our little ones ... more

Polarised lenses – better vision

Versatile lenses for sunglasses, driving and many other applications

08/16/2009 | | By BETTER VISION | Eyeglass lenses, Lens finishing, Sun glasses

Skiers, pilots and water sports enthusiasts are sold on them. However, these lenses are also excellent solutions for virtually anyone who wears glasses: lenses with polarising effects (e.g. more

Preventing Wrinkles

Don’t forget your sunglasses!

08/16/2009 | | By BETTER VISION | Sun glasses, Prevention

What do you look for in a weather beaten seafarer? Of course, we all know it – the deep wrinkles around the eyes will give him away. He refuses to wear sunglasses as he stands on deck for hours while the sun beats down. If you do not want to be like him, it’s best... more

Don’t Be Blinded

Sunglasses are fashionable accessories, but more importantly they provide vital UV protection to the eyes

08/11/2009 | | By BETTER VISION | Sun glasses

The rays of the sun give your mind, body and spirit the sense that you are on vacation and put a smile on your face. UV protection that does not only protect your skin, but also your eyes, guarantees that you will enjoy the sun without regrets. Not wearing sunglas... more

Individuality is the Word

Every eye is as unique as a finger print

08/11/2009 | | By BETTER VISION | Eyeglass lenses

You are unique – as is every other person. We all have our own personalities. Every eye has its own character, too – not a single one is identical with another one. Only a customised lens can meet these special requirements. The more precise the examination of you... more

Look for Z like ZEISS when you choose lenses

To me, all lenses look the same – how can I make sure I get ZEISS brand lenses?

08/11/2009 | | By BETTER VISION | Eyeglass lenses, Lens finishing

Consumers have no trouble finding the names of manufacturers or brand logos the frames of their glasses. Lenses, on the other hand, do not have logos that are instantly visible. Or do they? In fact, all ZEISS branded lenses have a Z on the glass to identify them a... more

Fashionably Sleek HighIndex Lenses

Better vision and great look thanks to extra thin, super lightweight innovative lenses

08/11/2009 | | By BETTER VISION | Eyeglass lenses

People who need strong prescription glasses know this problem: The weaker the eyes, the thicker and heavier the required lenses. This does not only create cosmetic problems for short and farsighted patients. The solution: HighIndex plastic lenses from ZEISS. They ... more

Better Vision in Any Light

PhotoFusion® lenses provide an ideal alternative for those who do not want to alternate between sunglasses and spectacles all day long

08/10/2009 | | By BETTER VISION | Eyeglass lenses, Sun glasses

On bright sunny days and even on rainy ones – our eyes are exposed to UV rays during the day time. Many people do not even know that this exposure is not only damaging for the skin, but also a risk for the eyes. PhotoFusion® more